Breaking Through: Creating A New Gamer Toy Line

Two stay at home dads and a tabletop game manufacturer probably have no business making a toy line, but personal passion for games and toys pushed them to give it a try. How does the process from concept to creation happen? The mistakes, risks, wins and challenges of making pixels become plastic will be displayed.


Steven Bailey [Designer, Game Yay Fun!], Shari Spiro [President, Ad Magic & Breaking Games], Blaise Sewell [Designer, Feels Right Design]