The Evolution of a Platform: Alternate Reality Games

A discussion on the emerging industry of Alternate Reality Games as monetized products by leaders and pioneers of the art form. How are these games becoming products, what channels are creators using to reach their consumers, and what does the next generation of professional ARGs look like? The answers to fascinating questions on how communities which participate in these games are being reached, and what exactly are they buying and where are they buying it?


Andrea Doyon [Chairman, Alice & Smith], Nathalie Lacoste [CEO, Alice & Smith], Kristina Atanasoski [President, The Lovent Group], Charles Ferris [Creative Director, The Lovent Group], Brenna Connolly [Community Manager, Alice & Smith], Ben Herman [NPC, The Lovent Group]