Video Game Marketing Done Right… and So Very Wrong

Video game marketing is about selling games, but that starts with getting players all aboard the hype train. Whether it’s making light of a retailer leaking dozens of unannounced games, hiring people to (fake) protest E3, or holding a mock press conference, marketing creates buzz.

It’s not all sunshines and rainbows, though. Sometimes, you pay people to put video advertisements on their loved ones’ graves. We’ll also discuss some of the biggest "yikes" moments from game marketing’s past.

Panelists

Michael Futter [Author, The GameDev Business Handbook], Amanda Farough [Managing Editor, GameDaily], Dave Oshry [CEO, New Bloods Interactive], Adam Rosenberg [Mashable, Senior Reporter and Weekend Editor], Stephanie Tinsley Fitzwilliam [The Show, Tinsley PR], Jason Wilson [Managing Editor, GamesBeat]