User Experience Design in Gaming

UX Design is one of the most demanded skillsets in the tech industry, and it’s currently disrupting the gaming industry. Hit titles like Fortnite and Clash of Clans have invested heavily in user experience. In this panel, we’ll go over some of the essential concepts of user experience design and how they’re applied in gaming. We’ll also go over what companies are looking for in design candidates, highlight examples of great UX in games, and answer any audience questions. If you’re interested in building a new skillset or looking to increase player engagement in your games, you’ve come to the right place!

Presenter Alberto de la Cruz is the founder of Token Interactive, a mobile games studio. He is also a course lead at Parsons School of Design in New York City, where he teaches ‘Game Design’ and ‘Mobile Design Patterns & Emerging Platforms.’


Alberto de la Cruz [Founder, Token Interactive]