Ages 13+

Video Game Marketing Gone Right… and So *Very* Wrong

Video game marketing is about selling games, but that starts with getting players all aboard the hype train. Whether it’s making light of a retailer leaking dozens of unannounced games, hiring people to (fake) protest E3, or holding a mock press conference, marketing creates buzz. It’s not all sunshines and rainbows, though. (Sometimes, you try to pay people to put video advertisements on their loved ones’ graves.) We’ll discuss some of the biggest "yikes" moments from game marketing’s past as cautionary tales.


Michael Futter [Author, The GameDev Business Handbook], Amanda Farough [Business Journalist and Editor, Freelance], Victoria Tran [Communications Director, Kitfox Games], Rami Ismail [50% of Vlambeer, Vlambeer]